MARKETING TRAINING FOR SMALL TO MEDIUM BUSINESS LEADERS

Maximise Growth No Matter What You Think Stands In The Way

You want to grow.

You want more customers.

Your leads aren't converting.

There's a new competitor on the block.

The regulatory environment is transforming.

AI is disrupting your bread and butter.

These are problems real marketing know-how will fix because great marketing is not the ads you put out there, it is EVERYTHING THAT ADDS VALUE TO YOUR CUSTOMER.

HERE'S HOW

Sign up to hear how a trained marketer thinks about businesses like yours.

I email once a week with tips, case studies and marketing news.

Why Work With Me?

I’m Clair van Veen and I'm a trained marketer with 25 years experience honing my craft working on some of Australia’s biggest businesses (think Woolworths, Stockland, Origin and Afterpay). My specialisation has always been marketing strategy which means I’m hard wired to diagnose obstacles to growth and design ambitious yet achievable ways forward.

What I’ve learned from working with 100's of clients is that while you might be amazing at what you do, until you understand how to think like a marketer, you don’t know how to unlock growth in the long-term.

As well as the giants, I’ve worked with many small to medium business owners. I’m now building a business that teaches people like you how to think like a marketer so growth is always a solution you’ll find, no matter what you think stands in the way.

Find Out More

SHORT COURSE FOR BUSINESS LEADERS

Design Powerful Long Term Growth

Marketing Strategy is the most important yet poorly executed phase of marketing. It is your distinct plan for how to win in market. Without it businesses try to grow organically, reacting to customer, competitor and market disruptions, often when it’s too late.

You need a Marketing Strategy if you want to;

Diagnose barriers to growth
Design a winning brand positioning
Formulate revenue-first objectives
Optimise your business for the long-term
Deliver marketing that is accountable

HERE'S HOW

Can't Chat GPT or Gemini do that for me?

As I was preparing to launch this business, I investigated what the big AI tools could offer by way of marketing advice. I asked for a marketing strategy and got a step by step guide for how to develop one based on the latest buzz words without any actual strategy. I Googled 'what is marketing strategy' and it returned a verbose paragraph of jargon.

If you don't how to recognise good marketing strategy from bad, how can you rely on AI? If you don't know how to ask the right questions, how can you expect great advice?

AI is only as good as what you put in. Do you know enough about marketing to mitigate the risk to your hard earned business?

Building Strong Brands - Coming 2026!

This is the follow up to Design Powerful Long Term Growth. The ultimate brand course that will teach you everything you need to know to be able to;

Understand the role of brand positioning in brand
Learn about brand architecture
Develop a creative brief that inspires creatives!
Understand exactly what you need in your brand design toolkit to deliver across channels and audiences

This course will give you the confidence to work effectively with brand designers and communicators.